Fore Active is the dream of founder and creative director, Abbie. Ever since she was a little girl, she has dreamed of her own fashion label, a label to make women feel good, but also to amplify important issues within the fashion industry for workers and our planet.
‘Fore’ means to come forward or be at the front and we want to be on the forefront of change; socially, environmentally, and ethically. A brand with true integrity, making a difference in our world.
‘Fore’ is also a play on words. Abbie is one of four sisters, four very different sisters who all use activewear for different purposes. So, using her sisters as her muse she has created pieces that are functional and flattering for every woman, all sisters.
Pieces have been designed with longevity in mind, our classic styles are not dictated by fashion trends, but simply pieces for you to treasure in years to come.
Thank you for being here! Your support truly means the world to me!
Abbie xx
Our purpose is to create environmentally impactful and socially conscious activewear for every woman.
Our mission is to advocate for better standards for workers in fashion industries whilst simultaneously protecting our planet.
Our vision is to empower people all over the world to live a meaningful and purposeful life.